Put together to support his forthcoming album, in the second of J. Cole's Born Sinner series he asks Kendrick Lamar to talk through his journey through music.
Despite the visuals being 'just' a series of photographs this is an incredibly engaging thing to watch and, more importantly, to listen to. Not only does Kendrick have an amazingly warm talking voice, what he's talking about - figuring out why he makes music - is most interesting.
Fantastic idea also to promo an album. Well done J. Cole!