Tuesday, May 7, 2013

Puma x Hypebeast

As BIG fans of traditional dim sum (which means 'touch the heart' btw), we were most interested in this short film about the art of the delicious Canton delicacies. Created by Hypebeast for Puma, the films seeks out the heart of Hong Kong's food culture. Towards the end, they focus on the trainer collaboration, which, Hypebeast say, takes inspiration from 'two of the most widely-known and cherished elements of dim sum; har gao (shrimp dumpling) and siu mai (opened topped steam pork dumping'.

Expect translucent materials, neoprene bootie for fit and comfort, yellow rappers and a mInimal aesthetic.

The Hypebeat x PUMA 'Dim Sun project' Blaze of Glory OG & LTWT is available from Wednesday via Hypebeast, as well as End and Foot Patrol and Hanon in the UK. Each pair come with a custom dustbag and a specially created pair of commemorative chopsticks. 

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